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ARKA WORLDWIDE

File 0001— Sector Register · 08 Entries

Sectors

Every sector has a regulator. The serious operators know its name.

ARKA Worldwide Media accepts mandates in eight sectors. For each theatre below: what ARKA does there, which desks do it, and the rule we will not help you bend.

File 0002TH-01 — TH-08

The Register

Each entry has four parts: what ARKA does in the theatre, the rule that governs it, what we will not do, and the desks that serve it.

TH-01

Real Estate

Regulator and rule: RERA · MahaRERA

A brochure is a legal document with better photography.

ARKA in this theatre

  • Launch communications and brand worlds for developers.
  • Private previews and channel-partner programmes.
  • Reputation defence before and after a launch.
  • Off-market advisory through ARKA Realty.

The rule

  • The Real Estate (Regulation and Development) Act, 2016, and the state authority; in Maharashtra, MahaRERA.
  • A project is registered before it is advertised.
  • Every advertisement carries the registration number, and in Maharashtra the project's QR code.
  • Only a registered agent may broker a sale in a registered project.
  • What the brochure promises, the promoter answers for.

Property transactions run only through MahaRERA-registered agents, engaged for each mandate.

We will not

Advertise an unregistered project, promise appreciation or returns, or act as the broker.

Desks

AR-05ARKA RealtySC-01Signal CorpOW-02OverwatchIndex

TH-02

Film and Entertainment

Regulator and rule: CBFC · IT Rules, 2021 · ASCI

ARKA in this theatre

  • Release and launch campaigns for films, music and talent.
  • Reputation and crisis handling for people in the public eye.
  • Premieres and events.
  • Creator campaigns, disclosed.

The rule

  • The Central Board of Film Certification under the Cinematograph Act, 1952, for theatrical release.
  • The Code of Ethics in the IT Rules, 2021, for streaming: age classification and a grievance officer.
  • The Copyright Act, 1957, for every piece of music and footage.
  • ASCI's influencer guidelines and the consumer authority's endorsement rules for anyone paid to praise.

We will not

Buy reviews, views or followers, run paid praise without a label, or use a real person's face or voice without consent, AI-generated or otherwise.

Desks

SC-01Signal CorpOW-02OverwatchGC-03Ground ControlIndex

TH-03

Sport

Regulator and rule: National federation · FMSCI

The Principal’s first command was a motorsport property. The record is on the About page.

ARKA in this theatre

  • Communications for leagues, teams and events.
  • Sponsorship narrative and activation.
  • Live event operations.
  • Athlete reputation.

The rule

  • The recognised national federation for the sport, under the National Sports Governance Act, 2025; for motorsport, the FMSCI.
  • The National Anti-Doping Act, 2022.
  • The Promotion and Regulation of Online Gaming Act, 2025, which prohibits online money games and their advertising.
  • Police, fire and music licences for every live event.

We will not

Carry a betting or money-gaming sponsor, or its surrogate, or open a gate without the permits.

Desks

SC-01Signal CorpGC-03Ground ControlOW-02OverwatchIndex

TH-04

Automotive

Regulator and rule: CMVR, 1989 · ASCI · Bharat NCAP

ARKA in this theatre

  • Launch communications.
  • Owner and dealer community programmes.
  • Motorsport and experiential events.
  • Monitoring and response when a complaint starts to travel.

The rule

  • Type approval and emission norms under the Central Motor Vehicles Rules, 1989.
  • ASCI's guidelines for automotive advertising: no glorifying speed, no unsafe driving.
  • Mileage, range and safety claims must be substantiated under the Consumer Protection Act, 2019.
  • Star ratings only as Bharat NCAP awards them.
  • Green claims under the 2024 greenwashing guidelines.

We will not

Publish a range, mileage or safety figure we have not seen the test report for, or film what the road law forbids.

Desks

SC-01Signal CorpGC-03Ground ControlOW-02OverwatchIndex

TH-05

Hospitality and Food

Regulator and rule: FSSAI · State excise · DPDP Act

ARKA in this theatre

  • Openings and launches.
  • The brand and the guest experience behind it.
  • Review and reputation response.
  • Protocol for private events and high-profile guests.

The rule

  • An FSSAI licence under the Food Safety and Standards Act, 2006, with the number on display.
  • The Advertising and Claims Regulations, 2018, for any health or nutrition claim.
  • A state excise licence to serve alcohol; its advertising is restricted by broadcast rules and state law, and surrogate advertising is prohibited.
  • The consumer authority's rules on service charge and on fake reviews.
  • Guest data under the DPDP Act.

We will not

Write or buy a review, run surrogate advertising for alcohol, or make a health claim the kitchen cannot prove.

Desks

SC-01Signal CorpOW-02OverwatchGC-03Ground ControlCP-04Close ProtectionIndex

TH-06

Fintech and Lending

Regulator and rule: RBI · SEBI · IRDAI

ARKA in this theatre

  • Brand and trust-building.
  • Product and enquiry journeys.
  • Customer communications.
  • Crisis communications when something breaks.
  • Advisory through The Cabinet.

The rule

  • The Reserve Bank of India. Only a regulated entity lends.
  • Under the RBI's Digital Lending Directions, 2025, the borrower is told who the lender is, sees a Key Fact Statement with the annual percentage rate before the loan, and gives explicit consent for each use of data.
  • SEBI governs investment products; IRDAI governs insurance.
  • Identity numbers are personal data under the DPDP Act.

ARKA does not lend, underwrite, collect or recover loans.

We will not

Promise guaranteed approval, hide the lender's name, quote a rate without its conditions, or collect an identity document the journey does not need.

Desks

SC-01Signal CorpOW-02OverwatchCB-06The CabinetIndex

TH-07

Healthcare

Regulator and rule: Clinical Establishments Act · ASCI · DPDP Act

ARKA in this theatre

  • Brand and patient communications.
  • Service launches and go-to-market.
  • Reputation and review response.
  • Crisis communications.

The rule

  • Registration of the establishment under the Clinical Establishments Act, 2010, or the state's own law.
  • The professional-conduct regulations for registered medical practitioners, which restrict how doctors may advertise or solicit patients.
  • The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.
  • The Telemedicine Practice Guidelines, 2020.
  • ASCI's code on health claims.
  • Health information is personal data under the DPDP Act.

We will not

Claim a cure, rank a doctor 'best', publish a patient's story without consent, or use patient data for marketing they did not agree to.

Desks

SC-01Signal CorpOW-02OverwatchCB-06The CabinetIndex

TH-08

Public Affairs and Campaigns

Regulator and rule: Election Commission · RP Act, 1951

India has no lobbying statute. That makes transparency a discipline, not a formality.

ARKA in this theatre

  • Campaign strategy and messaging.
  • Opinion research with consent.
  • War rooms and field operations.
  • Policy submissions and stakeholder consultation, on the record.

The rule

  • The Representation of the People Act, 1951: the 48-hour silence before polling, the bar on false statements and appeals to religion or caste, accounts of election expenditure.
  • The Election Commission's Model Code of Conduct.
  • Pre-certification of political advertising on electronic and social media by the media certification committees.
  • The Commission's advisories on labelling AI-generated content.
  • Voter data under the DPDP Act.
  • No foreign funding of parties or candidates.
  • The Prevention of Corruption Act in every dealing with a public servant.

We will not

Run fake accounts, place paid news without a label, publish unlabelled synthetic media, use voter data without consent, or act for both sides of one contest.

Desks

SC-01Signal CorpGC-03Ground ControlOW-02OverwatchIndex

Desk Key

The Cabinet takes business advisory mandates in any sector on this register. The Private Office works by family, not by sector.

File 0003— Standing orders

Rules We Carry Into Every Sector

Six rules that do not change with the theatre. They apply on every mandate, whatever the sector.

  • Claims we can prove. If the paper does not exist, the claim does not run.

  • Paid partnerships are disclosed. Under ASCI's influencer guidelines and each platform's rules.

  • No fake reviews, followers or accounts.

  • Personal data by consent, for a stated purpose. Under a data processing agreement where we handle it.

  • The regulated part is done by the licensed professional.

  • One side per contest.

File 0004 · Licences // Who holds them

Who Does the Regulated Part

ARKA is a communications, advisory and operations firm. It holds no PSARA, MahaRERA, SEBI or other sector licence. Regulated work is delivered only through licensed or registered professionals, engaged for each mandate.

The rule notes on this page are orientation, not legal advice. Your counsel signs off regulated claims.

How regulated work is engaged

File 0005Deliverables

What You Receive

Whatever the sector, a mandate that puts work in public carries these three.

  1. A Rule Map

    Before the first campaign: a one-page rule map for your sector. Who regulates you, what your advertising must carry, what it must not say. A working checklist, not a legal opinion.

  2. A Pre-Release Check

    On every public asset, against that map, before it goes out.

  3. One Command

    The desks named on your entry, under one command.

File 0006— Asked about sectors

Common Questions

Five questions on sectors, licences and conflicts. Ask anything else in a first message; it commits you to nothing.

Does ARKA work only in these eight sectors?

No. ARKA accepts mandates in these eight sectors and considers others case by case, through a custom mandate.

Is ARKA licensed in these sectors?

No. ARKA Worldwide Media LLP is a communications, advisory and operations firm and holds no sector licence. Protection, property transactions, legal and tax work are delivered only through licensed or registered professionals engaged for each mandate. ARKA takes no part in investment or insurance decisions; those stay with the client's own registered advisers.

Will ARKA tell us if a campaign idea breaks a rule?

Yes. ARKA checks every public asset against the rules of the client's sector before release and flags what it finds. That check is not legal advice; regulated claims are signed off by the client's counsel.

Does ARKA act for competitors in the same sector?

ARKA runs a conflict check before every engagement and declines opposing parties in the same market or contest.

Can ARKA name clients in my sector?

No. ARKA does not name clients publicly without their written permission. The case files on this site are illustrative composites.

File 0007— Open a file

Name Your Theatre

Tell us the sector and what you need. A sector that is not on this register is considered case by case, through a custom mandate. A first message commits you to nothing; keep sensitive detail out of it.

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