Atul Aherwar
“The Doctor Fixer”
Strategic Director // Crisis Navigator
For 18 years, Atul Aherwar has worked in operations, media and campaigns—latterly behind the scenes of India’s political and media landscape, shaping the narratives that decide elections, protect reputations and steady leadership through crisis. He does not simply manage public relations; he builds the strategic communications infrastructure that leadership runs on.
His work spans the war rooms of state and national election campaigns to the boardrooms of leading consumer, financial and real-estate brands—55+ brands and ₹1,500 Cr+ in lifetime media managed, and a team of 180+ at its peak.
What distinguishes The Doctor Fixer is a rare dual competency: a grounding in security and close-protection planning alongside digital strategy—so clients are covered in the field and in the feed.