Situation
A racing property with a full calendar and a standard offer: fans watch, sponsors get a logo, and little connects the two.
Objective
Turn the season into an experience fans take part in, and give sponsors something to activate beyond signage.
Approach
How this desk would run it
Live Telemetry Integration
Race data put on screen and into content as it happens, so fans follow the car and not only the result.
Fan Engagement Gamification
Free-to-play predictions, challenges and non-cash rewards that give fans a part in each race.
Sponsorship Activation
Each sponsor given a part in the experience, at the circuit and online.
High-FPS Content Production
High-frame-rate footage cut for speed and released while the race is still the conversation.
Sequence
Indicative order of work
Phase 01
Pre-season
Positioning, content formats and sponsor roles set.
Phase 02
Opening rounds
Telemetry content and fan mechanics go live and are tuned race by race.
Phase 03
Mid-season
Sponsor activations rolled out circuit by circuit.
Phase 04
Season close
Review against the brief. The format readied for the next season.
Outcome
SEASON DELIVERED
In this scenario the mandate is met when fans take part rather than watch, and sponsors have more to work with than a logo on a board.
Desk
Who would run it