Situation
A media and entertainment group whose talent, releases and events are each handled by a different agency. Reputation is managed in pieces, and the pieces do not talk.
Objective
Run talent logistics, crisis PR and high-visibility event protocol as one operation, on one retainer.
Approach
How this desk would run it
Disclosed Creator Network
Creators briefed and paid in the open, with every partnership labelled as one.
Viral Content Engineering
Content built for the way each platform spreads it, timed to the release calendar.
Digital Rights Management
The group's own content tracked, and takedown requests filed where it is copied without permission.
Event Security via Licensed Partners
Premieres and appearances secured by licensed agencies, to a protocol written with them.
Sequence
Indicative order of work
Phase 01
Onboarding
Calendar, talent roster and standing risks mapped.
Phase 02
Standing desk
One team on retainer for content, press and response.
Phase 03
Peaks
Releases and events run to a written protocol.
Phase 04
Review
Reviewed at the intervals the retainer sets. The calendar reset for the year ahead.
Outcome
ONE CALENDAR RUNNING
In this scenario the mandate is met when releases, talent and events move on one calendar, and a problem in one place is answered before it reaches the others.
Event security is provided only through PSARA-licensed agencies, engaged for each mandate. Creator partnerships are disclosed.
Desk
Who would run it